Mukesh Ambani-promoted Reliance Jio has crossed the 50 million subscriber mark in less than three months after its full-fledged 4G services launch to emerge as the largest broadband operator in the country.
According to sources, Jio -- setting a new record -- has acquired 1,000 customers per minute (since September 05) and 6 lakh per day.
"Jio continues to be the fastest growing company in the world and has crossed 50 million subscribers in record 83 days," sources pointed out. Airtel reached the same milestone of notching 50 million subscribers in 12 years, Vodafone and Idea took 13 years each.
The subscriber base of Jio has already reached one fifth that of Bharti Airtel, which had 262.67 million mobile subscribers in October. According to the latest data by cellular association COAI, Vodafone had 201.90 million subscribers and Idea Cellular 180.25 million users.
"Beating industry estimates, the company has signed up an average of 6 lakh subscribers a day, which is a globally unprecedented feat for any customer-facing company including the likes of Whatsapp, Facebook and Skype," the source pointed out.
It is aggressively competing with players such as Bharti Airtel and Vodafone and is offering users data services free till December 31, 2016, if they buy Jio connection by December 03, 2016.
From January 01, 2017 the data services will become chargeable with rates starting at Rs 19 a day for occasional data users, Rs 149 a month for low data users and Rs 4,999 a month for heavy data subscribers. Jio has promised to keep voice and roaming services, free for life.